<p>CPM (Cost Per Mille) is a metric showing how much you are effectively paying per 1,000 views, based on all configured payments (base pay, milestone bonus, etc.). CPM Pay is the specific payment column that you actually use to pay creators based on a CPM configuration. Only CPM Pay is tied to an active payment configuration. The general CPM columns are informational metrics only.</p>

What is CPM vs CPM Pay: what's the difference?

New Features

Back To Shortimize

Automated Creator Payments

How does the Milestone Bonus column work?

No. Each week's milestone bonus only reflects milestones hit during that specific week. If you haven't paid weeks 6, 7, and 8, and you go to pay week 8, you will only see the milestones hit in week 8. To pay milestones from weeks 6 and 7, you need to go to those individual weeks separately.

Do milestone bonuses carry over from previous unpaid weeks?

Which columns can carry over from previous weeks?

How does CPM Pay carry-over work?

How often does the current week's data update?

What happens if I add or remove an account from a creator?

Can I backfill payments for weeks before I started tracking a creator?

What happens to milestone bonuses for videos posted before the payment start date?

What types of bonus configurations are available?

FAQ's

Why don't the metrics in Shortimize perfectly match what I see on the native platform (e.g., TikTok, Instagram)?

What platforms, accounts, and content types does Shortimize support?

Quickstart Guide

This guide provides a brief overview of the core navigational and interactive components of Shortimize.

Navigate Shortimize

How to Navigate the Sidebar

Overview

Overview Performance Graph

The Videos & Accounts Tables

Organizing with Collections

How Video Tracking Storage Works

Amount of Videos Tracked per Creator

Setting Up Notifications with Slack and Discord

How to Manage Collection Access & Sharing

How to Export Your Data

How to Track Accounts and Videos

How to Track Accounts or Videos

How to Bulk Track Accounts

Metrics Explained

Views

Likes

Comments

Total Comments

Total Saves

Saves

Shares

Total Shares

Total number of views a tracked account has.

Total Views

Total Likes

Total number of videos posted by a tracked account.

Total Videos

Percentage of engagement (Likes + Comments + Saves) over view count.

Engagement Rate

How many times more views this video has compared to the account’s median.

Outperforms Average Views*

Views Last 7 days

Percentage change in views from yesterday to today.

Views Today

Increase in Views This Week

Date when a video was uploaded by the account to the platform (either TikTok,Youtube, Instagram). (DD-MM-YY)

Date Uploaded

Song

Hashtags

Date when the video was first tracked by your organization using Shortimize.

First Tracked

Date and time when the Shortimize video tracking updated the metrics for a video or account.

Last Tracked

Percentage of engagement (Likes + Comments + Saves) over total view count.

Engagement Rate/View

Average number of views videos from this account gets. 

Average Video Views

Most views this account has gotten on a single video.

Highest Video View

The percentage of videos that received over 10× the account’s median views.

Breakout Rate*

The amount of videos by this account that Shortimize tracks at any one given time.

Amount of Videos Tracked

Videos and Accounts Page

How to Filter

How to Filter by Searching for Video Title, Account Name or Hashtags

How to Filter by Platform

How to Filter by Collection

There are two types of dates that you can filter by. Either by filtering the metrics by a date range, or filtering the table videos by their upload date. 